The Case Of How We Got Here
Ripping up the games rule book since 2013.
Swipe the evidence →
EVIDENCE
ALL GOOD
CASES START
SOMEWHERE.
CASES START
SOMEWHERE.
THE CLUES
WERE
EVERYWHERE.
WERE
EVERYWHERE.
DIFFERENT
GAME.
DIFFERENT
IMPACT.
GAME.
DIFFERENT
IMPACT.
Joined Mattel
Met while working at Mattel and learned from the toy industry.
2013
2015
Patterns Emerging
Saw the waste and plastic-heavy mindset in the industry.
Enough is Enough
Decided to design games differently with sustainability in mind.
2018
2020
First Prototype
Tested and refined the first Cases & Clues prototype.
We Launched
Launched Cases & Clues and quickly built momentum.
2023
2026
No.1 in the UK
Over 200,000 detectives and the UK’s No.1 case file brand.
