The Case Of How We Got Here
A cold case timeline of how Cases & Clues came to life.
Swipe the evidence →
EVIDENCE
ALL GOOD
CASES START
SOMEWHERE.
CASES START
SOMEWHERE.
THE CLUES
WERE
EVERYWHERE.
WERE
EVERYWHERE.
DIFFERENT
GAME.
DIFFERENT
IMPACT.
GAME.
DIFFERENT
IMPACT.
♟
Joined Mattel
Met while working at Mattel and learned from the toy industry.
2013
2015
⌕
Patterns Emerging
Saw the waste and plastic-heavy mindset in the industry.
♧
Enough is Enough
Decided to design games differently with sustainability in mind.
2018
2020
⚗
First Prototype
Tested and refined the first Cases & Clues prototype.
➤
We Launched
Launched Cases & Clues and quickly built momentum.
2023
2026
♛
No.1 in the UK
Over 200,000 detectives and the UK’s No.1 case file brand.